I love Pinterest. I love looking at all the lovely things; all the exciting baby and toddler activities, all the drool-worthy recipes, and all those destinations I dream of travelling to. I also love trying things I’ve discovered on Pinterest – for example this foil river. I also get excited when I get traffic to my blog from Pinterest – every day I get tonnes of notifications that people have repinned something from my boards, but they’re not usually a pin that links to my blog.
So when I was invited to attend a Pinterest UK workshop recently, I was keen to attend. I, like loads of bloggers, wanted to find out how Pinterest ‘works’ and how to get all those pins coming my way!
Here are a few things we covered:
- The awesome business centre which will help you with Rich Pins/Pin It Button for your blog and website. Prompting your current audience to Pin your content is a great way to kick start your presence on Pinterest, either on your site, via email or by promoting your profile and boards on social.
- You can see what others have pinned from your website by using the URL uk.pinterest.com/source/yourwebsiteurl
- Once you have your business account and you’ve verified your page, your analytics will be really helpful in identifying what works best for your audience.
- Because content on Pinterest is evergreen your audience is unlikely to be online at a particular time, so you don’t need to pin at a particular time! But you do need to pin regularly to keep your followers engaged.
- That having been said, remember not to get to focused on your follower counts, engagement is a much better KPI.
- You can never have too many boards! If you have desserts and main meals all jumbled together on your “Food” board – go and separate them right now! Be sure to give all your new boards awesome board titles and descriptions.
- Longer, insightful Pin descriptions work best. So while you’re separating your desserts from your main meals, make sure they all have great descriptions.
- When you’re writing your blog post, be sure to change the alt text of your images to a description of your post or even what you’d like to be pinned. No-one searches for “DSC0856”, but people are interested in your “fantastic method for wrapping sandwiches without using plastic”, and, if you’re pinning an image or repinning something, change the description to suit your boards. People will find your pins more easily if you expand on why you’d want it/ need it/ use it!
- Curate the best content from your favourite websites using the Chrome button, available with a brilliant plugin!
It’s going to take some time to improve my boards and pins. But I can see already that the little work I’ve done has helped improve my feed, and got some of my oldest pins noticed!
I hope these tips help you. Happy pinning!